We teamed up with Nimax Theatres to bring fresh energy to the promotion of Retrograde at the Apollo Theatre.
We teamed up with Nimax Theatres to bring fresh energy to the promotion of Retrograde at the Apollo Theatre.
Our campaign combined short-form video storytelling for TikTok and Instagram with a community field trip and newsletter feature.
Led by Éyum Priscilla, our educational reel leaned into Gen Z “storytime” trends, blending humor and relatability to engage younger audiences with Sidney Poitier’s powerful story.
The result? A campaign that drove awareness, sparked conversation, and connected a new generation of diverse creatives to theatre history.
