“True to the book, but still new and fresh. Liked the use of dance and singing throughout”
“It also felt very authentically Yoruba and I liked the inclusion of African spirituality”
“Really liked it! Super interactive, humorous and authentically depicted Nigerian attitudes towards sex politics”
Over the last year, we’ve made gathering authentic insights from our community of culturally obsessed, diverse, young creative professionals a priority in informing our events, content and partnerships.
Nourishment partnered with Arcola Theatre to promote The Secret Lives of Baba Segi’s Wives through a multi-pronged marketing strategy involving:
1. A successful newsletter promotion with over 100 unique clicks on our exclusive discount code.
2. A group trip of over 50 people to see the masterpiece of a play in its opening week.
3. A unique digital artwork to promote our group theatre trip.
4. A specially designed sticker capturing our love of Black British theatre.
Whether it’s in the sun, in a theatre, in-store, or an art gallery
– we engage non-traditional audiences through purpose-driven brand or thematic experiences that are relevant, shareable & unforgettable.
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